New! Rose Hydration Lip Balm
With rose flower oil for petal-soft lips
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Discover our latest Rose launches

Everything’s coming up roses this Mother’s Day!

Pamper Mom From Head to Toe

With deliciously-scented bodycare favorites

Our #1 Cleanser

Soy Face Cleanser is now available in a larger value size!





Blue Skies Ahead

Learn how fresh is supporting our community during this uncertain time.

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The Stories Behind the Products

Our Difference

At fresh, we believe in healthy skin. And to us that means listening to its cravings. Your skin will tell you what it needs, and we’ll tell you what works.

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Explore our Blog

We’ve created a beauty blog where all things fresh—trends, inspirations, behind-the-scenes, promotions, and exclusive interviews—are in one place.

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